DOVE Ice Cream teams with Mien Studios for sustainable clothing line

Jun 01, 2023

In celebration of International Self-Care Day, DOVE Ice Cream, a division of Mars, partnered with Mien Studios, a female-owned company making elevated and sustainable clothing for everyday wear, to launch a limited-edition, eco-friendly line of “Silky Smooth Sets."

The sets include chic tanks, classic button-down blouses and wide-leg pants in on-trend pajama styles, and can be worn on the town with friends, while hosting an at-home summer ice cream soiree or enjoying a quiet moment on the couch with DOVE Ice Cream.

Beginning today, fans can visit DoveChocolate.com/SilkySmoothSets to receive one of the exclusive, limited sets (valued at $300 each) and one six count box of DOVE Dark Chocolate Almond Vanilla Ice Cream Mini Sticks for just for $25.

Influenced by the brand’s DOVEBAR Vanilla Ice Cream with Milk Chocolate and DOVEBAR Raspberry Sorbet with Dark Chocolate, the limited-edition line comes in a decadent cerulean blue and a vibrant magenta, along with rich, dark chocolate inspired brown. Each piece will also have the brand’s signature chocolate tone pulled through in its accents.

“DOVE Ice Cream prides itself in being a decadent treat for those looking to take a moment for themselves,” said Jayesh Shah, Mars Ice Cream marketing director. “Collaborating with an eco-conscious, female-led company like Mien Studios helps us do just that. By creating stylish sets inspired by our new packaging, we are doubling down on providing ice cream fans with the opportunity for more moments of indulgence, self-care, and everyday happiness while supporting our broader purpose of building the world we want tomorrow."